Evaluation : Audience

Demographically we have chosen women between the ages of 35-60, we have raised real issues such as domestic violence in our drama, so ideally we would want women from all demographics listening but I think we will reach social class B through to C2, from intermediate managers through to skilled manual workers. BBC radio 4 has very little demographic D and below listeners.

This is the main audience for radio drama listeners. As our genre is thriller we may have the collective identity of women we would expect a few male listeners, but they would not be our primary target audience.

Physcographically, we are aiming at Succeders, mainstreamers, explorers. We are aiming for succeders as these are people who are successful and self confident, and may want to relax and unwind after a long day at work. We chose explorers, as they would enjoy the challenge of finding out who the stalker is.

Our audience will be active, as we want them to get involved in the story and talk to their friends about it.

The uses and gratifications model has four key elements to it, diversion and escapism, personal relationships, personal identity and surveillance. I think that our audience fit into all these categories. Firstly, diversion and escapism, this is where the audience could build personal relationships with the characters, especially as we would run it as a series. Personal relationships, and personal identity both interact as The relationships we have between Carlos and Kaitlin and Lucy and Darius, people may find themselves relating to, or sympathising for the characters, it is a storyline, that as a series people may go to work and talk to their friends about Finally surveillance, as this is real life, things that happen in the real world.

To attract the audience we would advertise using many different types of media. Firstly we would advertise in magazines, especially the radio times, as this is the most used amongst radio listeners.
we would advertise on BBC radio 4, after popular shows such as The archers, doing this we would guarantee that a huge amount of people would know the show was going to be aired. We would also have an advert in the radio times ( see right).